Wednesday, December 7, 2016

Asia Slated to Become a Transmedia Hub


Our Chinese counterparts estimate that 70% of new TV and film productions are coming from properties developed first in online literature or printed books.

Asia to be a major player in transmedia content | Digital News Asia

Zhang Yimou’s blockbuster movie The Great Wall starring Hollywood A-listers Matt Damon and Willem Dafoe may be just the injection China needed to bridge the creative hemisphere and bring two worlds together. If the epic trailer is any indication, mission accomplished.